Apple has best-ever quarter in India, revises margins for retailers
Since launching the iPhone 6 and iPhone 6 Plus in India in the month of October, Apple has reportedly sold half a million units in the country. That number is double what the Cupertino giant achieved during the same period in 2013. To consolidate its efforts in the country, Apple has introduced a new trade advisory that halves credit period given to retailers (from fourteen days to seven) as well as lowering sales margins by 0.5 to 1 percent.
The Economic Times states that Apple will be able to incentivise customer financing schemes more easily by ushering in the changes.
Apple is steadily gaining traction in India, and has sold a million iPhones in the country from October 2013 to September 2014.
Source: Economic Times
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