Apple has raised more than $220m to help (RED) fight AIDS, says Tim Cook

Apple RED products (Image credit: Apple)

What you need to know

Apple's (RED) partnership has raised more than $220m to help fight AIDS.
Apple sells (PRODUCT) Red accessories and devices.
It's worked with (RED) for many years now.

Apple CEO Tim Cook says that Apple's partnership with (RED) has allowed it to help raise $220 million to help fight AIDS throughout the past 13 years. Apple makes and seels (PRODUCT) Red accessories and devices, including red iPhones, cases, and more.

As of last year Apple had raised $200 million, with that number now having increased by 10%.

This #WorldAIDSDay we mark our 13th year partnering with @RED to fight AIDS in Africa. Since 2006, our customers have helped us raise $220M. AIDS-related deaths have fallen by more than half since 2004. Together we can achieve an AIDS-free generation. https://t.co/h4wnIDGAmqThis #WorldAIDSDay we mark our 13th year partnering with @RED to fight AIDS in Africa. Since 2006, our customers have helped us raise $220M. AIDS-related deaths have fallen by more than half since 2004. Together we can achieve an AIDS-free generation. https://t.co/h4wnIDGAmq— Tim Cook (@tim_cook) December 1, 2019 December 1, 2019

The announcement came as part of the annual Word AIDS Day with Apple highlighting the fact on its website.

For 13 years, supporters of our partnership with (RED) have raised more than $220 million in funding for HIV/AIDS programs. Every (PRODUCT)RED purchase gets us closer to ending AIDS. Join the fight.

It's arguable that the (PRODUCT) Red iPhones are the nicest colors available, with red iPhone 11 and iPhone XR colors available right now.

There are absolutely gorgeous red iPhone cases available, too.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.