Apple has hired Musa Tariq, formerly of Nike and Burberry, apparently in an effort to help boost the company's social marketing efforts which until now has taken a back seat in Apple's promotion efforts.
Tariq worked directly with Apple's current retail and online stores leader Angela Ahrendts when both worked at Burberry and it's likely that both of them will be working closely again now that Tariq is at Apple. When he worked at Nike, Tariq was the company's social marketing head and also worked on social networking efforts with Nike's many endorced athletes.
It will be very interesting to see what Tariq can do at Apple. The company hasn't done a lot to promote itself on networks such as Facebook or Twitter beyond just the standard efforts, so having someone of Tariq's experience should shake things up a bit.
What do you think of Apple hiring Tariq to be its social marketing leader?
Source: 9to5Mac
Nintendo recap: Stock controversy and Zelda port rumors
This week we got some bad news for a game's collector's edition and also learned of controversy surrounding a purchase of Nintendo stock. Plus, Zelda rumors continue to fly.
How to use Apple's Accessibility Assistant shortcut
Apple released new versions of their Accessibility Assistant shortcut for Mac and Apple Watch, joining the iPhone & iPad version. We cover how the shortcut works, plus provide links to the Accessibility shortcuts available in the Gallery.
Do game sequels need to reinvent the wheel every time?
Adding new things to every sequel isn't sustainable, but taking too much away is equally disappointing.
Prop up your MacBook in style with one of these stands
Looking for a stellar stand for your MacBook or MacBook Pro? It's more than just a way to show off your toy: It can help optimize space, reduce desk clutter, help with storage, and more.