Over the last 15 years, Apple launched a website, found their footing, and then refined their internet brand slowly but surely. Charlie Hoehn compiled the history of the Apple.com home page into a slide show and posted it on his site, charliehoehn.com:

I was looking at screenshots of Apple.com’s former homepages (using the Internet Archive Wayback Machine) and decided to compile them into a slideshow. With the exception of Apple’s homepage in 1997, it’s pretty remarkable how little the core design has changed:

Pure design porn. Check it out.

Source: charliehoehn.com via Bjango