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Apple bumps up the price of hardware in multiple markets

Apple has increased pricing across several products in numerous markets, all down to the strength of the US dollar. This comes as the company slashed the price of the Apple TV. Spotted by MacRumors, products including the iPhone, iPad, iPod touch, MacBook Air and the MacBook Pro are now considerably more pricey in various countries.

The move is to bring in-line pricing with what's listed in the US. Checking the Canada, Australia, France, Denmark, Finland and Portugal (to name but a few) Apple Stores reveal inflated prices. Looking at the Canada Store, the high-end 15-inch Retina MacBook Pro will set you back by $3,049 as opposed to $2,699. In France, the basic MacBook Pro is listed at €2,249, up from €1,999.

The price increments follow Apple's Spring Forward event. Be sure to check out our coverage from yesterday for all the headlines.

Source: MacRumors

  • Apple is trying to become a luxury first, tech second, company. Luxury is expensive. Rather than complain, embrace it. It will make Apple more profitable. As an Android user I can tell you every android device maker out there is probably jealous of that. Sony, Samsung, LG, and HTC can sell hardware, but they fail miserably at selling a lifestyle, aspiration, and status...which is why they are broke and Apple is rich. Posted with my Sony Xperia Z3 via the iMore App for Android
  • Yes... Well said! The pricing of the Apple Watch is absolute confirmation of that. There is no way the aluminum case version of that watch should set someone back $400. With a silicone strap no less. Apple has always been higher priced, no question about that. But from my perspective I have always thought of them as producing higher end technology. Lately they seem to be moving the bar to more of a lifestyle brand then technology company. When that bar follows pricing.
  • Way to sell even less stuff in EU. In Hungary this is just what we needed, when a macbook already costed 5 times the minimal wage...
  • Moving from Premium to Luxury. Apple is doomed.
    No seriously, for ME it is doomed: I won't be able to afford it, or at least won't be able to justify the price tag. Watch: I already have one which I love. It's dumb, but beautiful, plus has a sentimental value. Where should I put that apple watch around ? Macbook: A glorified iPad. I (my wife actually) already have an iPad Air with a Zagg folio keyboard. Don't need that either. Macbook Pro: no bloody 15". And when it will eventually come, it will be thinner but without any discrete graphic card. With what shall I replace my retina Macbook Pro I currently use for everything ? Apple TV : I live in the EU, so no need for this useless toy, our providers have already a box that does it all and better. iPhone: the only product I seriously think of buying. A 6 plus would suit my needs, but at that price, I'm not sure I can justify it. iMac retina: looks beautiful, but I fear it's a kind of in-between product while waiting for the whole indusry to catch up and deliver a true 4k standard (and the inside hardware that goes along). Mac Pro: already outdated and non upgradeable, how could I convince my boss to ever buy this ? All these choices are dictated solely by an exceptional salesman who knows how to make money but not a product (Tim Cook), and a blind designer who was given a full wildcard. This might work while the distorsion field built by the previous team still works, but don't be naive: with such a line-up, with all the complexity that came with the new OSes, with the bad impression of unfinished job, with unreliable hardware pushed beyond the limits of reasonable, this whole empire will sooner or later start to collapse. Of course, you won't see anything before a few more years, but the trend is here. Apple desperately needs a vision from someone with common sense.
  • Interesting. I, like 95% of the world's population, cannot afford an iPhone anyway, so this does not affect me directly. I guess Android makers will say, "thanks Cook, and cheers!"
  • Yep, especially if Android Wear comes to iOS...
  • That's not true, or at least hasn't been true for the past several years. iOS currently, in 2015, has 17.2% of the global market share. So are you saying that 5% of those 17.2% can afford iPhones, and the rest of us cannot afford them? If so, how do we get them? Do we put them on our credit cards with incredibly high interest rates (they're so high because we're so poor) and never pay them off completely? Do we steal the iPhones from Apple Stores, or maybe from trucks carrying the phones, Fast and Furious style? I'd venture to say that just because you cannot afford an iPhone doesn't mean the rest of us can't. You don't have to grossly over-generalize to make your point, it's ineffective.
  • Also, here's the citation of the source I used for my data: