230,000 iOS devices activated every day

During his 2010 Apple special music event numbers breakdown, Steve Jobs said that Apple is activating 230,000 iOS devices a day. He made sure to point out those were new activations and said some of their "friends" (read: Google) are counting upgrades in their numbers (200,000 Android activations a day).

"If we counted upgrades in our numbers they'd be way higher than 230,000"

Jobs thinks, using that metric, Apple is ahead of everybody else.

Google, however, told Fortune that Jobs has it wrong:

"The Android activation numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market since we only include devices that have Google services."

What's interesting is that Apple and Jobs went to the trouble of bringing the numbers up. Why try to play that game with a competitor in the commodity OS business?