Apple lays waste to Coca Cola, now the world's most valuable brand
There's a new king of the mountain when it comes to brand power, with Coca Cola being demoted for the first time in 13 years. The replacement; Apple, of course. According to the annual Interbrand Best Global Brands report:
The top 100 is littered with top brands from the technology world, with Google at number 2, Microsoft number 5, Samsung number 8, and many more further down. A successful brand is a key aspect to a successful business, and no-one can deny the power of the Apple brand the world over. I mean, which other company gets thousands of people lining up outside its stores for the release of new products?
Source: Interbrand via 9to5Mac
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