Apple is looking for a new manager of Buzz Marketing as part of their effort to expand brand awareness. While Apple's recent marketing efforts have shown how Apple's products could be used by anyone, the focus of the Buzz Marketing manager will be on getting high-profile exposure for those products, particularly in film and television. The manager, based out of New York, will work with television and film productions on Apple product placement, build relationships with high-profile users, such as actors, musicians, and athletes, and book events at the Apple Store in Soho.
Buzz Marketing is behind events like the big celebrity selfie at this year's Oscars featuring a Samsung Galaxy Note 3, or the heavy use of Apple products in Netflix's House of Cards. Apple's Buzz Marketing program has been around for a couple of decades, having been created by former head of worldwide Buzz Marketing Suzanne Lindbergh, who departed from the company last October. The new Buzz Marketing manager will report to her successor.
We may earn a commission for purchases using our links. Learn more.
On Apple and the FBI regarding privacy, from San Bernardino to Pensacola
We compare two of the most high-profile Apple news stories in recent memory.
Apple and Google accused of using market dominance to cripple competition
Sonos, Tile, Basecamp and PopSockets have all testified to a House antitrust committee, stating that big tech firms like Amazon, Apple and Google used their market dominance and bullying business tactics to crush competition.
Apple signs multi-year Apple TV+ deal with Seinfeld's Julia Louis-Dreyfous
Apple has signed a multi-year deal with Julia Louise-Dreyfus, formerly of Saturday Night Live and Seinfeld.
The perfect fit for smaller spaces, the best 32-inch TVs
Big-screen TVs are the greatest, but a 55-inch probably doesn't make much sense in your bedroom, kitchen, or smaller living room. 32 inches is often the perfect size for these spaces, and these are the best 32-inch TVs you can buy.