Apple named Brand of the Year for computer, tablets, phones

Market research firm Harris Interactive published the results of its newest Harris Poll Equitrend study, and the results show that Apple is still tops for consumers. The poll, which queried more than 38,500 American consumers, said that Apple is brand of the year (again) in three different categories: Computer, Tablet and Mobile Phone.

The poll looks at how consumers perceive more than 1,500 lifestyle, product and service brands across 155 different categories. Harris explained that Apple did particularly well in what it calls "Brand Momentum."

The news wasn't all good, however. Harris noted that Apple's reputation for quality has suffered this past year, but the strength of its brand momentum carried the company forward.

Trailing Apple in the computer brands are HP, Dell and Sony. And behind the iPad in tablet brands are the Kindle, Google Nexus, Samsung Galaxy and HP Slate. The iPhone was mobile phone brand of the year, with HTC, Samsung and LG falling behind.

Peter Cohen