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Apple products help spread holiday cheer in new ad

Apple has released a new holiday ad called The Song. The 90-second spot shows a young woman using her Apple products to record a special song for her grandmother. From recording the original record on her MacBook Air to playing for her grandmother on an iPad mini 3, the ad shows how Apple's products can help spread holiday cheer.

In promoting the ad, Apple says{.nofollow}:

This holiday season, give the gifts of creativity, music, art, thoughtfulness, and generosity. A gift from Apple has the power to inspire in countless ways.

The Holiday portion of Apple's website used for this ad also encourage users to make gifts out of Apple products, including accessories from the Produce (RED) line.

Source: Apple{.nofollow}

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

22 Comments
  • Thank you Apple, Get back to the advertising you're good at!
  • Classy Apple very classy
  • Very sweet and inspiring without feeling manipulating with cheap sentiment. Apple again strikes the right balance and tone, showing advertising that's not demeaning or insulting to anyone and uplifting to bring out the best in their products and people who use them.
    You can really see this is part of Apples core values and DNA and Tim Cook is making it even more so. Keep up the good work Apple. Sent from the iMore App
  • Nice! I liked it.
  • Hey, I have an idea. How about you actually sit at the table and talk to your grandmother, instead of hiding in your room with your guitar and laptop.
  • +1 lol. You my friend make a good point! Magenta is the new Yellow
  • Maybe she's across the fucking country? Posted from the amazing whatever device I can afford because I'm a broke college kid.
  • If you would have watched the video correctly you would have noticed she was upstairs. Sent from the iMore App
  • Oh well. Tl:DW Posted from the amazing whatever device I can afford because I'm a broke college kid.
  • You're idea-challenged, is that it?!
  • There always has to be one... Sent from the iMore App
  • Your heart is a very empty vessel.
    Merry Christmas to you.
  • It's a commentary on how we are becoming more disconnected, under the guise of being "more connected" through technology.
    How can you not get that?
  • And that is why Apple is Apple.
    Merry Christmas to you all.
  • Are you guys that hard up for things to write about? Now you've got to write about a commercial? Reading this was a bigger waste of time than you writing it.
  • Yeah, sure, because the ad isn't totally anything Apple-related. And other websites don't write articles about ads released relevant to their specialty, too e.g. Windows Phone, Android, etc.
  • So they're alerting people that Apple released a new ad. What's the big deal? And who forced you to read it or comment on it?
  • No one forced me to. It's my right to read and comment. I'm just letting them know that I would like to find out more interesting things on this site than, "Hey, there's a new Apple commercial, and it shows Apple products spreading holiday cheer!" BORING.
  • Who cares if it's an Apple related ad? It's like showing you a video and saying, "OK, now let me explain to you what you have just seen with your own eyes." Maybe you needed an explanation of what was going on in the latest Apple ad, but I didn't. I think most people with a below average IQ probably figured it out on their own. That's why it's a waste of time.
  • That was painful to watch. I wouldn't want to have to watch it again. Horribly boring. I get what apple is trying to do and it'll probably appeal to the clueless masses.
  • Awwww, that was awesome! Sent from the iMore App
  • That was so sweet! Just like the classic and iconic Apple ads of yore. Not being flashy with how many gigawatts the penta-ultra-core HDSuper+ screen w/Latte Dispenser has. No, just a sweet story, telling us what we can actually /do/ with the right technology in our hands. Love it!