Apple has posted a new video about its new retail store in Brussels, Belgium. The video focuses on comic artists, and Apple's partnership with several to create new art ahead of the opening. The company worked with twenty artists, who each drew a five-panel representation of life in Brussels.
Comics have a rich tradition in Brussels, and comic-style art adorns many of the buildings across the city. Brussels is often called Comic City thanks to this history, and the city has birthed a number of well-known characters, such as Tintin.
Apple's Brussels store will officially open on Saturday, September 19.
Source: Apple (YouTube)
Reader comments
Apple puts spotlight on comic artists that are helping to open its new store in Brussels
It's classy moves like this that distinguish a company. Collaborating with local artists to use an interesting and historic form of cultural art to set off your company's new store. Strong move.
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