Apple puts spotlight on comic artists that are helping to open its new store in Brussels

Apple has posted a new video about its new retail store in Brussels, Belgium. The video focuses on comic artists, and Apple's partnership with several to create new art ahead of the opening. The company worked with twenty artists, who each drew a five-panel representation of life in Brussels.

Comics have a rich tradition in Brussels, and comic-style art adorns many of the buildings across the city. Brussels is often called Comic City thanks to this history, and the city has birthed a number of well-known characters, such as Tintin.

Apple's Brussels store will officially open on Saturday, September 19.

Source: Apple (YouTube)

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.