Apple reminds us all that 'creativity goes on' in new YouTube video

By Oliver Haslam
published

Apple event image
Apple event image (Image credit: Apple)

Apple's latest YouTube video is a mood. And it's spot on.

"Creativity goes on."

We have always believed deeply in the power of creativity. Now, more than ever, we're inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.

Please. Watch the video, stay strong, and stay home. Like the sign says, "we'll get through this together".

That's it. That's the post.

❤️

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.