According to a new report, Apple is looking to up its Maps game even further by acquiring map visualization startup Mapsense. From Re/Code:
Apple's steady, stealth campaign to rival Google in maps continues apace. On Friday, the company acquired Mapsense, a San Francisco startup that builds tools for analyzing and visualizing location data, according to multiple sources.
While Apple neither confirmed nor denied the acquisition, the Re/Code mentions that the deal comes in at the tune of 25 to 30 million dollars, according to two of its sources.
As for what Mapsense does, the report goes on to mention that the company has developed a cloud-based tool that allows users to "slice and dice graphical models of maps that hold huge sums of data." It's unknown what Apple may be planning to have the startup's team focus on, but it's likely we'll see new features trickle through to the company's own Maps app thanks to the acquisition.
Source: Re/Code
Reader comments
Apple reportedly acquires mapping startup Mapsense
Hope it's true!
I have one comment on Apple Maps. It still shows an empty lot where my home is. We have been living here for 6 years. Google Maps shows our house, the shed we later built, and finally the carport we added after that. At least in my area the satellite map has not been updated in at least six years. I'm a big Apple fan, but I'm not a fan of this.
Sir... I am totally agree. In my country (Colombia) and probably around the world Google Maps is so good and wonderful (Houses, Gas Station, Mall, etc) everything is show on the map. Perhaps Apple need to update their app in a extreme urgency. More than 5 years and still the same..