Apple reportedly considered buying Time Warner, might still fund original TV content

Apple TV 4K
Apple TV 4K (Image credit: iMore)

A new report claims Apple briefly considered putting in a bid to acquire Time Warner in late 2015. Even though those talks didn't work out, the report says Apple is still interested in creating its own content for its Apple TV set-top box.

The report from the Financial Times (paid subscription required) claims that Eddy Cue, Apple's senior vice president of Internet Software and Services, talked about such a deal with Time Warner's head of corporate strategy, Olaf Olafsson. However, those discussions never went past the early stages, according to the report.

Apple is apparently still interested in making original content for Apple TV, to compete with rivals like Netflix, Hulu and Amazon, all of which can be access on the set-top box. The report claims that Apple could spend "several hundred million dollars a year" on developing TV shows.

John Callaham

I have been writing professionally about technology and gaming news for 14 years.