Apple reverses iOS subscription policy
Apple seems to have quietly reversed course on their controversial subscription policy, which previously required publishers to offer the same price in-app as on the web (or elsewhere), and disallowed them from linking to external subscription offers. Now with iOS 5, all of that is gone. According to MacRumors, the updated guideline reads as follows:
This doesn't seem to address the other big publisher complaint -- opt-in vs. opt-out demographic data sharing, but it definitely helps them with their bottom line. Basically, things go back to being where they were before the new subscription policy, and Amazon Kindle and Netflix will no doubt be happy.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.