Apple said to be mulling its own virtual network service for the U.S. and Europe
Apple is said to be in talks with carriers in both the U.S. and Europe about launching a mobile virtual network operator (MVNO). An MVNO service from Apple would allow customers to purchase cellular access directly from Apple, which would lease space from existing wireless providers. Phones would switch networks automatically in order to get the best service.
From Business Insider:
This would be similar to how Google's virtual network service, Project Fi, already operates. Apple's service is still reportedly in the testing phase, and if it does eventually launch, it apparently won't do so in the near future. The company could take at least five more years to launch it completely, and is said to be taking a long-term view with the potential wireless service.
Source: Business Insider
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.