Apple said to be shuttering in-house iAd sales and creation teams
Apple is said to be preparing to wind down the in-house ad sales portion of its iAd business, moving to an automated process. iAd itself will apparently stick around, though Apple will reportedly no longer sell ads directly.
Instead, publishers will be able to sell through iAd directly, according to Buzzfeed:
Apple first introduced iAds in early 2010, framing it as a better way for developers to place ads in their mobile apps. However, the platform has had difficulty gaining traction among ad publishers. The company started selling automated iAds with Project Rubicon in late 2014. iAd Marketplaces head Winston Crawford left Apple for a startup in July 2015.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.