AirPods Pro and Beats Solo ProSource: iMore

What you need to know

  • Figures from IDC suggest Apple shipped 43.4 million units of wearables in 4Q19.
  • That would give Apple a 36.5% market share, strides ahead of any competitor.
  • Apple's wearables include AirPods, AirPods Pro, Apple Watch and its Beats lineup.

Figures from IDC suggest Apple may have shipped more than 43.4 million units of wearables last quarter, giving it a massive 36.5% market share.

As reported by DigiTimes:

Apple led the market with 43.4 million units shipped in the fourth quarter of 2019 thanks to its refreshed AirPods, AirPods Pro, and Apple Watch as well as its Beats products spanning multiple price points. However, as the company's products did well overall during the quarter, Apple Watch shipments declined 5.2% on year as the company experienced supply shortages.

According to the report, that would put Apple strides ahead of its closest competitor Xiaomi, who shipped 12.8 million units for a 10.8% market share.

Wearables.4qSource: DigiTimes

The only hiccup for Apple to note is the decline in Apple Watch shipments over the quarter caused by supply shortages. The figures would suggest that Apple's wearables growth year-on-year is over 119%, a massive increase in uptake. Whilst shipments figures don't directly reflect sales, they're a strong reflection of market trends as a whole.

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Overall, the global wearables market grew 82.3%, proving the sector is still enjoying massive growth and shows no sign of letting up. Apple will be encouraged that its own growth is outstripping the market as a whole.

Across the whole year, Apple is purported to have shipped more than 106 million units in the market, up 121.7% from 2018, a phenomenal achievement.

According to the report, in 2019 around 50.7% of all shipments were headphones and earphones, 20% were wristbands and a further 27.5% were watches.

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