Apple releases Pride video, says 'Inclusion inspires innovation'

Apple has released a new video showcasing the thousands of employees and families that took part in the San Francisco Pride parade on June 29, 2014

They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Apple raised the pride flag at their Cupertino headquarters earlier in the week and gave out t-shirts can caps to the parade walkers, as well as iTunes gift cards. Tim Cook as well as other members of the management team, engineers and designers and public relations and marketers were all in attendance, once again lending Apple's name, brand, and support to social equality.

There's an old saying that Apple employees bleed in six colors, reference the older version of the Apple logo. Last week they marched in it as well.

Because we believe that inclusion inspires innovation.

Good on them, every one.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.