Apple stores supporting World AIDS Day with Cyber Monday proceeds and red logos

By Dan Thorp-Lancaster
last updated

Tomorrow, December 1st, is officially World AIDS day, and just as it has done in recent years, Apple is raising awareness for AIDS relief by changing the color of its logo from white to red at its retail stores.

According to Mashable, Australia is the first to see the switch:

[The Sydney Flagship] is the first store in the world to light up in a show of commitment to the (RED) AIDS initiative, that is fighting for an AIDS-free future. Apple will then change the colour of its logo across key stores in Japan, Hong Kong, China, Europe and the United States, as the various timezones tick into Monday.

Apple has been a big supporter of AIDS research, and frequently collaborates with RED, a charity that raises money to promote AIDS research, education, and treatment. The latest of these collaborations was announced last week when Apple said that it would donate a portion of every retail and online sale on Cyber Monday to AIDS research.

Additionally, a number of apps on the App Store recently went red by updating their branding and pledging to donate proceeds from in-app purchases to AIDS research.

Source: Mashable (Image credit: Mashable)

Dan Thorp-Lancaster
Dan Thorp-Lancaster
5 Comments
  • I am not fond how the money is going to people in Africa with AIDS, not people here at home. Plenty of people with HIV and AIDS who can't afford the healthcare to keep their illness at bay. Sent from the iMore App
  • Here, here, you sir are absolutely correct! Sent from the iMore App
  • RED is a global organization and their global fund runs programs in over 140 different countries so it does not just go to Africa. And one of the founder's, Bono, is not an American. No surprise the focus isn't only on the US. Additionally, the Apple stores changing logos as the article points out include countries of Australian, Japan, Hong Kong, China, and unnamed countries in Europe. Apple is donating a percentage of retail sales so why should all those other countries percentage go to the United States? I'll answer that. There is no good reason to. However even if it did, According the the World Health Organization there are 35 million people with HIV/AIDS. 24 million or 71% of them live in sub-Saharan Africa. Africa far and away has the greatest need for help.
  • World AIDS Day.... Tries to focus on one country. Logic. Posted from the amazing whatever device I can afford because I'm a broke college kid.
  • logic clearly isn't in abundance on the internet.