Apple TV just stole Amazon Prime Video's only good feature

Apple Tv 4k Review 5
(Image credit: Future)

Let's face it, the only reason anyone has Amazon Prime Video is Clarkson's Farm, or because it comes free with actual Amazon Prime. It has one good feature — X-Ray, and now it can't even boast that as a USP, because X-Ray is coming to Apple TV. 

Unveiled at WWDC 2024, tvOS 18 brings with it a host of new updates and features, but a new X-Ray clone dubbed "InSight" is the one that's got people talking. 

As announced by Apple: "This fall, the Apple TV app introduces InSight, a feature that displays timely information about actors, characters, and music from Apple TV+ movies and shows onscreen in real-time. Users can simply select an actor to view their background and filmography page, or quickly view the song that is playing in a scene and add it to an Apple Music playlist. Viewers can also see InSight information on their iPhone when using it as an Apple TV remote."


Apple TV InSight

(Image credit: Apple)

The new feature will give you insight into all of the best Apple TV Plus shows and movies, with information about cast and characters, as well as music, including direct integration with Apple Music so you can add songs to playlists.

It's the most noteworthy feature in a respectful stable of tvOS 18 upgrades. Notably, the software now features Enhance Dialogue, which uses AI to deliver better vocal clarity for users who are hard of hearing. Subtitles can also now appear automatically, for instance when a show or film switches to a new language, when you mute your device, or when you skip back while watching something. 

Other upgrades include 21:9 projector support and new screensavers. 

Follow the WWDC 2024 LIVEBLOG here as it happened. Or check out our roundups for all the latest on the newly announced iOS 18iPadOS 18macOS 15watchOS 11visionOS 2, and Apple Intelligence.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9