You can soon sign into Amazon using FaceID — just in time for Black Friday

Amazon app on iPhone 15 Pro Max
(Image credit: Apple / Future)

Amazon is finally letting you use Apple passkeys alongside TouchID and FaceID to sign into your account, just before the Black Friday sales begin on November 23.

According to a news post from Amazon, the shopping site is slowly rolling out these features over the next few weeks on its iOS app, saving you the hassle of typing in your password.

While you could previously autofill your password from iCloud Keychain, which stores all of your passwords behind FaceID or TouchID, there's been no other way of signing in to your Amazon account other than manually typing it all out.

To enable this on your Amazon account, go to Your Account on Amazon’s app, Login & Security, select Set Up next to Passkeys, then follow the step-by-step instructions.

With Black Friday fast approaching, there’s sure to be those moments where you’re having trouble signing in. Thankfully, these new features should make signing in much easier.

A long time coming — iMore’s Take

Passkeys were introduced to Apple devices in 2022, as a way of signing in with TouchID or FaceID only, without the need for an alphanumeric password. Sites such as PayPal, Adobe, and more have used these to help you sign in quickly and securely. But Amazon has been lagging behind in this respect for so long.

The process previously had you sign into your account, and then be sent a text message (for those signed up to two-step authentication), that would include a code that you’d need to fill in to then log in, for years.

I’ve always configured Safari to clear my history and cookies after two weeks. And for some reason, Amazon would be one of the few sites to sign me out, and have me do the above process all over again.

So I’m glad to finally see this feature that I’ve been able to use on other sites come to Amazon. I’ve already got plans to pick up an iPad Black Friday deal when the sale begins. So if the app or the site decides to sign me out, I only need to use FaceID on my iPhone 15 Pro Max to sign back in and grab a deal as quickly as I can.

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Daryl Baxter
Features Editor

Daryl is iMore's Features Editor, overseeing long-form and in-depth articles and op-eds. Daryl loves using his experience as both a journalist and Apple fan to tell stories about Apple's products and its community, from the apps we use everyday to the products that have been long forgotten in the Cupertino archives.

Previously Software & Downloads Writer at TechRadar, and Deputy Editor at StealthOptional, he's also written a book, 'The Making of Tomb Raider', which tells the story of the beginnings of Lara Croft and the series' early development. He's also written for many other publications including WIRED, MacFormat, Bloody Disgusting, VGC, GamesRadar, Nintendo Life, VRV Blog, The Loop Magazine, SUPER JUMP, Gizmodo, Film Stories, TopTenReviews, Miketendo64 and Daily Star.