What you need to know

  • App Store revenue rebounded strongly in the month of July.
  • That was primarily due to a boost in China by 20% year to year.
  • Stanley Morgan believes this momentum will continue moving forward.

The App Store is seeing a strong rebound revenue-wise for the month of July and that is in large part due to a resurgence in China. According to a research note by Morgan Stanley's Katy Huberty (via AppleInsider), growth in China pushed revenue growth by 19% in the month of July.

Revenue slightly dipped in June, which Morgan Stanley attributed to the ongoing trade war between the U.S. and China. However, revenue picked back up by 19% in July thanks to 21% growth year-to-year in China. Morgan Stanley now attributes the June slow down to a dip in gaming licenses.

The 21% revenue growth in China is particularly impressive considering the previous month only offered 1% growth. Alongside China, the U.S. and Taiwan also contributed to the robust July month for the App Store.

Moving forward, the App Store should continue a health pace as a mobile games continue to thrive.