Apple's brand tops yet another ranking this year
After having topped the Interbrand list for the world's most valuable brand, Apple has done it again topping Forbes' list ahead of rivals Microsoft and Google. Forbes gave Apple high accolades for its hit products such as the iPhone, iPad, iPod and iTunes as the company venture into new territories with the Apple Watch and Apple Pay.
Forbes noted Apple's brand strength in its products:
Forbes valued Apple at $124.2 billion, almost twice as much as any other brand on the list. Microsoft placed second with a value of $63 billion and Google closed out the top three with its strength in search at $56.6 billion.
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By Tammy Rogers