As part of its move into original video content, Apple will team with Will.i.am for an unscripted series that takes a look at apps. At this time, there are few details on the production, with Apple's Eddy Cue only announcing that the series was in production. Aspects like the title, episode length, and distribution method are unknown.
From The New York Times:
"One of the things with the app store that was always great about it was the great ideas that people had to build things and create things," Eddy Cue, Apple's senior vice president of Internet software and services, said in an interview.
Cue said that people shouldn't expect a lot of TV or movie content from Apple, though they will continue to look at more exclusive projects.
While this is Apple's first publicly-announced step into original video content, the company is reportedly also producing a show starring Dr. Dre. Additionally, it was announced earlier this week that Apple would partner with Vice on a six-episode series that explored local music scenes around the world.
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