Apple has recently taken steps to stop developers tracking users via unique device identifies (UDID), and in the place provided new Advertising ID (AID) and Identifiers for Vendors (IDFV), and a way to limit their ability to track us. But... what does that all mean? Our own Nick Arnott wrote up an excellent overview for his day job, Double Encore:
Apple’s move away from UDIDs is a good thing. The trouble so far is that a lot of people seem confused about what exactly it means for users. Apple has been gradually distancing developers from using UDIDs and pushing them toward a solution that is more privacy friendly. In the meantime, it’s important for users to understand that turning on “Limit Ad Tracking” may only have a minimal impact for now and is in no way a guarantee that advertisers won’t be tracking them.
Nick, as always, delves into the details but explains them in a way that makes sense to organic lifeforms. Go read it, then let us know -- how concerned are you about ad tracking?
Source: Double Encore
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