What you need to know
- Apple announced the next generation of CarPlay at WWDC 22.
- Its presentation included automakers who were excited to bring the future of CarPlay to customers with reference to Mercedes-Benz.
- However, company CEO Ola Källenius says that needs to be discussed, and that they have a clear vision of a "Mercedes experience through and through."
Mercedes-Benz CEO Ola Källenius has poured cold water on the prospect of the next generation of Apple CarPlay coming to its cars, despite the fact it was included in a WWDC presentation where it was unveiled.
Källenius appeared on Decoder to discuss the future of the automotive industry, where the discussion eventually turned to Apple's newly-announced CarPlay that was presented at WWDC 2022. When asked if Mercedes-Benz would let Apple "plug in a phone and take over the entire user interface of the car" as intended, Källenius was coy in his answer stating:
He went on to note that CarPlay was already available in its cars but that he doubted it would ever cover "all the functions of the car" and that "if you want a holistic and coherent experience in that car, you are going to stick to the Mercedes ecosystem." Host Nilay Patel turned the screw:
Naturally, Patel asked if Mercedes was surprised to see its logo on-screen at WWDC, to which Källenius said no because "we have a very good relationship" with Apple. As Patel noted, this is an extremely strange admission from Mercedes given Apple positioned Mercedes alongside other automakers who were "excited to bring this new vision of CarPlay to customers, clearly implying Mercedes would indeed take part. You can see the offending slide below:
Patel pressed him on this:
While there may not be too much to read into Källenius' comments, they could reveal that Apple and Mercedes are on very different wavelengths about the future of CarPlay and that the two may have diverging expectations about how feasible it would be for automakers to support the change. How could it be that Apple has announced Mercedes as one of a number of excited CarPlay partners if Mercedes itself hasn't yet committed to this and "will have to discuss that." Källenius' comments clearly reveal Mercedes has not yet committed to Apple CarPlay in the way Apple presented at WWDC.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
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