Apple's (Product) RED contributions for the AIDS fight top $70 million

Apple has raised over $70 million this year for (RED), a project to help fight AIDS in Africa. A portion of select Apple products was donated to the fund, this year's total beating out the $65 million from 2013. Donations were made from (PRODUCT)RED merchandise including the iPod Shuffle, iPod Nano, iPhone 4s bumper and various iPad smart covers and cases (all in brilliant red of course).

Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED.Great news to end the week! Apple's total for @RED reaches $70 MILLION. 100% goes to fight #AIDS. Thank you all for buying (APPLE)RED.— (RED) (@RED) April 4, 2014 April 4, 2014

Find out more on the project at RED.org. If you want to help out you can buy any of the (PRODUCT)RED items directly from Apple.

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