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Apple's New UK Prices

Today, the UK see a rise in their VAT from 17.5% to 20%. This morning, Apple's Online Store went down and when it reopened, it showed the new prices, with the new VAT.

Check after the break for a list of the new prices for the iPad, iPhone, iPods and the AppleTV.


  • 16GB - £439
  • 32GB - £510
  • 64GB - £612

iPad 3G

  • 16GB - £541
  • 32GB - £612
  • 64GB - £714

iPhone 3GS

  • 8GB - £428

iPhone 4

  • 16GB - £510
  • 32GB - £612

iPod Touch

  • 8GB - £193
  • 32GB - £254
  • 64GB - £336

iPod Nano

  • 8GB - £131
  • 16GB - £163

iPod Shuffle

  • 2GB - £40

iPod Classic

  • 160GB - £197


  • £101

Free Shipping now only applies to orders over £80 instead of £78. Not much difference, and you'll probably end up more than £80 at Apple anyway.

Do these prices still make it compelling for you to buy from Apple? What do you think about the new prices? Leave your thoughts in the comments below

Writer for iMore, YouTube Vlogger, and Host for [TEChBrits]

  • I say that you are more than will come to cone the US and buy your apple devices for cheeper if you want.
  • I dare say that if it was cheaper to fly across the Atlantic to buy an iPad than to buy one locally in the UK, Great Britain would have a serious economic issue. I doubt that's the case yet.
    But if you just happen to be in the US for other reasons, sounds like a good idea, but do you have declare electronics that you bring with you from overseas in the UK?
  • I noticed higher prices at the Bestbuy the other day. Airport express went from $99 to $109 and 1T Time Capsule went from $299 to $329. Their prices used to be the same as the Apple store. So I've been expecting to see an increase here also. I hope I'm wrong.
  • And what were the old prices?
    In Switzerland, the VAT was raised from 7.9% to 8% on 1.1.11, but I haven't checked if that affected Apple's (or other shops') prices.
    But compared to the US, everything is very expensive in the UK and Switzerland anyway. I bought my last iPod (before the iPhone) on eBay from someone in the US.
  • It just makes no sense to me?!!?
    Apple Dev Connection - $99 - £59
    Apple TV - $99 - £99 -> Now £101
    Most other Apple products are about right UK -> US wise, its just Apple TV! It's the only thing stopping me buying it!
    FFS, the pricing is a joke. I understand we have had the VAT increase, but come one, the mark up on Apple TV is a joke!
  • It should at least be about £70!
    But as always the UK gets shafted by a US company who cant work out conversion rates. Mmmmm just like MS and their xbox live points :p
    Sorry, i gave up smoking on new years so i am a little grumpy recently lol :D
  • INFLUENCEUK and others. I always used to think we got shafted in the uk by the funny exchange rate used by US companies. i.e $499 translates to £499 etc, but i then realised rightly or wrongly, US prices are quoted at net prices without taking tax into consideration. To this you got to add the 20% VAT which makes it more of a comparison.
  • Yeah its not about exchange rates with companies, its about profit! no company will let a country benefit they will always be hindered by the country of source, thats a rule that applies to 99% of international retail. sometimes it can work in ones favour though.
  • Its a huge rip off no matter how you look at it. But if you have money to burn, then it doesnt matter.
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