April Fool's Playmobil Apple Store

ThinkGeek obviously put a lot of effort into this April Fool's Playmobil Apple Store prank. I'd say it payed off.

Video after the break.


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Lulz @ the Woz and his Segway.
  • App Store is down - UK
  • Except I saw your blog before I saw theirs. What happened to letting jokesters have some time for people to actually fall for their pranks? Today, the tech blogs have all been spoilers of April fool's jokes and it's only 8:40 am!!!
  • Woz!
    That was truly well-done.
  • that's awesome lol
  • Rene is the fun killer.
  • Exactly...the tech blogs USED to perpetuate these pranks to spread them.
  • 'A blockbuster, post-playground product',
  • I want one!
  • I can see a lot of 50+ year-old geeks with one sitting on their desk unopened looking like a scene out of the 40 year-old Virgin.
  • Lmao
  • I want one! LOL!
  • That was awesome! Well done...
  • Fake! I do not believe it.
  • What's your point???
  • Haha. Nice. Love how they have the lil' iPads, iPhones, & Macs. That's pretty coo'.
  • Post should say "paid off," not "payed off." Sorry, couldn't resist.
  • "Payed" off? Is that supposed to be English?
  • It looks great! Lol.
  • $179.99? Haha ridiculous pricing. Like apple
  • The price would actually a bargain if you really got all of those mini-figures. I have a kid who loves Legos - and Lego is very proud of their mini figures and charges accordingly. You could toss the rest of the set and still come out ahead on just the cost of the tiny people.
  • I would buy it for a display with all my idevices, but the pricing is still ridiculous
  • Actually it's only 10.00 more than the actual Playmobil playset they used to repaint and become the store. The little stools and the black shelving come from the "School Woodshop" set and the two story School playset is what they used for the building and sells for $169.00
    The chairs that they painted black for the keynolte theater come in the cafe and and a few other sets but to get that many chairs and people they had to have used multiple sets - I;m not sure what they used for the actual mac equipment though. there are books that they might have altered to become ipads.
    So it probably cost them about 260.00 to put it together enough to do the work.
    Here's the linl for the Playmobil set before ThinkGeek hacked it to be the Apple Store:
    or this might be easier to throw in the browser.http://tinyurl.com/2ug8jn
    (I'm hacking toys for an art project - I bow to the superior hacking skills of the thinkgeeks.)
  • People would buy it so now someone needs to make it.
  • You are probably right about this... :)
    To the producers, well done!
  • Lol want.
  • "Seeing kids get the chance to wait in line, to get the chance to wait in line..." Hilarious!
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