Attack of the iClones: Microsoft Literally Copies the Apple Store

Microsoft has opened their first Microsoft Store, and kudos to them for that. However, we can't help but feel that by literally copying an Apple Store to the degree that only the signage and products are swapped out, Microsoft cost consumers a chance to experience something different, something innovative, and something that would have continued to push the retail part of the computer and smartphone industry.

Same decor, Gurus in lieu of Geniuses, colored shirts, even the same opening festivities. Gruber's right:

It’s creepy, as in like stalker-ish creepy, just how blatantly they’ve copied Apple.

Stepford.

[Thanks @justin_horn horn for the tip!]

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.