Microsoft has opened their first Microsoft Store, and kudos to them for that. However, we can't help but feel that by literally copying an Apple Store to the degree that only the signage and products are swapped out, Microsoft cost consumers a chance to experience something different, something innovative, and something that would have continued to push the retail part of the computer and smartphone industry.

Same decor, Gurus in lieu of Geniuses, colored shirts, even the same opening festivities. Gruber's right:

It’s creepy, as in like stalker-ish creepy, just how blatantly they’ve copied Apple.


[Thanks @justin_horn horn for the tip!]