Attack of the iClones: Microsoft Retail Store Edition
First they clone the handsets. Then they clone the App Store. Then they clone MobileMe. (Not to mention Windows 7's "dock" block...) What's left for Microsoft to clone? The Apple Retail Stores, of course.
Enter: the Microsoft Store!
We've already heard how Apple Stores are retail juggernauts, and are being re-focused to lure even more switchers, all driven by the experts Apple got on board and hired from GAP and Target, and the Genius' they but behind the bars.
How's Microsoft going to compete? Tasteful "Zune Brown" decor? No, apparently by hiring someone from... a movie studio and putting Guru's on the floor. iSigh.
Of course, the bigger challenge will be: what can Microsoft sell? Windows, Office, Xbox, Zune, and...? What exactly? Doesn't seem like a very compelling retail experience to us, but what do we know, we never thought Vista would be a blockbuster success (and we're still on the fence about Songsmith...)
How about you? Any shopping itch you think only mighty Microsoft can scratch?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
but lets be honest if ya wanna do pc gaming, mac is a joke. windows is the only solution.
but if you like to just sit on the web sure go for a mac.
They need to do something to remind people that PCs can be cool too. Will be interesting to see which hardware vendors get to be in the stores. MSFT could possible pwn Apple in a few years.
@azzman: yes, World of Warcraft is better on a PC.
I'm not saying Apple is the first to do things like this but Apple is a company that brings new technology to the masses. That is how they made their success.
I'm interested in this. Wonder what brands they will be selling there. Would be a big boost to whoever is being sold. Good luck to them. I don't think they will match the success of Apple's though. It's just coming into the market too late in the game; same as the Zunes.
But I really don't get what they are going to sell in these stores. You can get Zunes, Xbox, Windows, Office, and what ever else in Best Buy and god knows how many other stores that are probably within a 2 mile radius in Any Town, USA. I don't see Dell or HP really wanting to sell PCs there when they do fine at Best Buy.
Maybe they will try to have some type of information and help setup like in the Apple stores or something. Or a section for WinMo phones and other stuff. It's a mystery.
I use Windows every day (currently XP and 7 beta), and I have since 3.1. No one is making fun of Microsoft or Windows -- but we're making a lot of fun of their continued HAM FISTED, borderline mind-bogglingly silly strategies.
Just because Apple has successful retails stores doesn't mean Microsoft needs them. They keep competing for no reason other than to compete, and it's killing them. Where's my integrated Windows, WindowsMobile, Xbox, Zune experience? They should be spending their money doing what they do best -- creating platforms, not trying to me-too everyone else's services.
Let Dell, HP, etc. charge the retail store windmill if they have to.
We heart Microsoft, we just don't heart what they're doing to themselves :(
Theres no point for MS to make a store, unlike Apple, every store sells their stuff.
Cause really who wants to waste shelf space with Apple TVs.
that way everybody elese cry so loud...