Boom Town: Apple Buying AdMob Competitor Quatro Wireless

Boom Town claims several sources have confirmed that Apple is getting into the in-app advertising business by buying AdMob competitor Quattro Wireless for $275 million.

Since Apple currently dominates the mobile app space, bolstering their cut of profits with a cut of in-app advertising is likely good business for them. It's all about the eyeballs, and if those eyeballs are locked on iPhones and iPod touches, why let Google gobble it all up?

If rumors are true that Google bought AdMob out from under Apple (much like Apple bought online music streamer Lala out from under Google), then switching targets to an AdMob competitor couldn't have been entirely off the radar, now could it? (Especially with -- yes more rumors -- of Google now turning towards Spotify for their music fix).

Apple and Google certainly look to be getting even more up into each others business, and that should make the expected Nexus One announcement later today, along with Apple's expected January 27 event, and the whole of 2010, a lot more exciting!

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.