Burstly, the company behind popular mobile app testing platform TestFlight and in-app ad manager SkyRocket, has been acquired by Apple. According to TechCrunch (and noticed by our comrades over at Android Central), some odd behavior has come out of Burstly over the past few days.
Both their in-beta FlightPath mobile analytics solution and Android support for TestFlight were recently shut down, and neither change was announced on their blogs, in emails, or even on their social media channels.
TestFlight has been a favorite of iOS app developers and we've even used it ourselves when testing new versions of the iMore app for iOS (opens in new tab). Adding the technology behind TestFlight to Apple's portfolio will hopefully help enhance their presently woeful group app testing support.
The terms of the deal haven't yet been announced, though Apple confirmed the deal to Re/code, saying (predictably) that "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.
Well? How much? I'm guessing a lot less than $19 billion.
Far less than $19 billion, but far more useful.
Topsy and now Burstly. Apple's making a play in the analytics game.
That's good to see this could help improve in particular area that is important to the platform! Sent from the iMore App
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