The case for Apple slowing down, rather than speeding up

Instead of media and markets continuously hounding Apple about "what's next?!", there's a case to be made that Apple has already announced several services that could do with a little -- or a lot -- of their attention. It might not be as magical or revolutionary as a fresh name on a big slide, but making what's already here work better could also increase the value of Apple's platform as a whole. At least that's what Joe Cieplinski thinks:

If the pattern used to be “release, then iterate, iterate, iterate,” it seems like Apple is not giving itself enough time for the “iterate” part of that process. It’s being pressured to move on to the next thing. And that leaves us with a lot of half-baked products and a ton of unrealized potential.

Cieplinski calls out FaceTime, Passbook, iBooks Author, and, of course, iCloud. And you know what? He makes a compelling case. Read it over.

Source: Joe Cieplinski

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.