Claim made that Apple Board is pushing Tim Cook's Apple to innovate faster

Fox Business Network's Charlie Gasparino claims he has sources telling him Apple's board is pressuring Apple's CEO, Tim Cook, to innovate faster. Supposedly they're unhappy that he's not keeping up the same pace that saw Steve Jobs introduce the Mac in 1984, the iPod in 2001, and the iPhone in 2007. Yes, he's basically saying Apple's board is... "bored now".

I don't have any sense of Gasparino's record when it comes to reporting inside information from one of the most secretive boards of directors in corporate history, or his reliability in general, but the story does seem either ludicrous or depressing on its face.

My gut reaction is that it's far more likely Fox doesn't have great sources on Apple's board, or that their sources had some broken telephone, or that Apple's board suddenly got hexed, or that Apple isn't innovating, or that Sharknado will win the Oscar for Best Picture this year, roughly in that order.

Anything is possible, but unless and until more information surfaces, this doesn't seem probable. I give Apple's board way more credit than Fox Business News.

Source: Fox Business Network

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.