Competitors reportedly take aim as Apple/Google search deal nears expiration
It appears that both Yahoo and Microsoft are both lobbying Apple to try and replace Google as the default search engine in Safari. Apple's deal with Google is set to expire early next year, and both Microsoft and Yahoo apparently feel that this is the right time to try to grab a lucrative deal with Apple out from under Mountain View. Both companies have reportedly held talks with Apple SVP Eddy Cue, according to The Information:
Any deal that led Yahoo or Bing becoming the default search option would be a boon for either company. Bing is already the search provider for Apple's Siri virtual assistant. And any deal that sees Google loose its place would be a win for Microsoft, which currently has a deal to power Yahoo's search options.
Source: The Information
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.