If you're buying a new Apple TV and want to get into multiplayer gaming, don't spend money on multiple Siri Remotes. You can only pair one (1) Siri Remote with one (1) Apple TV. Instead, you'll need to use your and your family and friends's iOS devices running a (likely updated version of) the Remote app, or better still—made for iOS devices (MFi) game controllers.
Apple does sell the Siri Remote separately, but that's for the same reason Apple has always sold ATV remotes separately: In case you lose or break the one that came in the box.
So, don't be confused and don't be tempted to try it anyway. You can only use one Siri Remote with one Apple TV, and if you want to do multiplayer gaming, you'll need iPhones, iPods touch, or MFi game controllers.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.