Eddie Cue profiled

Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, is now really, truly in change of everything data and ecommerce driven at Apple, thanks to the recent management shakeups. That includes Siri and iOS 6 Maps, both of which have received negative feedback during their respective launches. And that's in addition to his continuing role as head of the iTunes, iCloud, and App Stores. Enter CNET, just-in-time profile.

CNET focused on the 23-year Apple veteran’s role at the company, one of negotiator. Cue has facilitated deals with record labels and movie studios, and keeps the peace with various partners, including preventing a meltdown in the relationship between Apple and the record labels in 2007. He is known for his cool disposition and being level-headed, which helped him get along with Steve Jobs.

But despite the fact that he is known primarily for negotiation with media companies, Cue has held a great deal of responsibility for the technical side of Apple’s business, as CNET’s Greg Sandoval reports:

Cue started in Apple's IT department when he joined Apple in 1989 and quickly moved up to overseeing areas in the software engineering and customer service units. In 1998, he helped build Apple's online store.

On April 28, 2003, Cue was at the helm when the iTunes Music Store (now just called the iTunes Store) launched. The dazzling success of the Web retail outlet is Silicon Valley lore now. A little over a year after launch iTunes had sold 100 million songs. Three years later, the site had sold 1 billion songs. As of this September, more than 20 billion songs had been sold at iTunes.

Cue was given MobileMe after its much-maligned launch in 2008. Three years later, MobileMe turned into iCloud, which Apple says now boasts 150 million users. With Maps and Siri now under his purview, Cue now directly controls all major aspects of Apple’s internet presence. After the mixed reception of Maps, Apple is now counting on Cue to lead the charge in spotting issues and correcting them as soon as possible. Given that he was able to take the wreckage of MobileMe and turn it into something that just works for many of Apple’s customers, Cue seems to be the right choice to fix Apple’s Map problems. Given the nature of both Maps and Siri, we should know for sure sooner rather than later.

Source: CNET