Steve Jobs initially opposed to Apple's "Here's to the Crazy Ones" commercial?
Forbes has published an interesting account involving the famous 1997 Think Different ad campaign, "Here's To The Crazy Ones", from Rob Siltanen, one of the advertising executives who helped put it all together. According to Stiltanen, Jobs was originally opposed to the TV spot.
At the end of the day, Steve Jobs ran with the campaign after Lee brought in Ken Segall -- someone whom Jobs had previously worked with -- to make a few minor adjustments to the spot.
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.