Giveaway: Inside Apple: New book aims to expose old secrets
Inside Apple is a new book from Adam Lashinsky that aims to reveal some of the secrets behind the success of America's premiere consumer electronics company -- Apple. Lashinsky wasn't given the access that Walter Issacson was given for the Steve Jobs biography, but he did lots of interviews and paints a compelling portrait of one of the most secret companies in recent history. How much of the Apple magic he ultimate manages to expose is anyone's guess, but for Apple enthusiasts and business students alike, it certainly looks like a must read.
Check out the full description -- and giveaway! -- after the break, and pre-order now to avoid the virtual rush. (We'll also be discussing this in the iMore book club, so head on over!)
- $12.99 - iBooks link
- $12.99 and up - Amazon link
Leave a comment below telling us what secret you'd most like to learn about Apple and you're automatically entered to win one of three (3) copies of Inside Apple, courtesy of your friends here at iMore! (Must have a U.S Apple Store account to redeem -- Apple's rule, not ours!). Contests starts now and ends Sunday, January 29 at midnight PST.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.