iPhone 3.0: MobileMe has "Find My iPhone" Setting?

BGR, who claims to have chanced upon the iPhone OS 3.0 developers beta via shinobi-affiliated sources, also came across an interesting looking new setting in the MobileMe account page:
Find my iPhone
They wonder allowed if this is a new GPS locate feature for iPhone (like an iPhone low-jack). That would be a very cool update to MobileMe indeed, though limiting it to MobileMe wouldn't be anywhere near as cool.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.