If you have ordered a brand-new iPhone 15 and found yourself on that dreaded waiting list, it's probably because the standard iPhone 15 and iPhone 15 Pro Max are much more popular than equivalent models last year. Perhaps it’s that lovely new titanium finish or the wicked camera on the back — it could be for any number of reasons, but it’s obvious that the latest models are a hit.
While this is brilliant for iPhone (and Apple), it’s less good for you, the unfortunate latest addition to the iPhone launch waiting list. It’s so long now, in fact, that you could find yourself without an iPhone 15 Pro Max for upwards of 40 days.
According to Counterpoint Research, the base model has moved from an average wait time last year of 5 days to 9 this year, whereas the Pro Max moved from 35 days to 44. These are significant increases, showing that the iPhone 15 Pro Max is the most coveted iPhone.
In contrast, the iPhone 15 Plus is down from 20 to 10 and the Pro model is down from 30 days to 25. The Pro model is missing out on the camera seen in the Pro Max and has less battery life, and when you’re already putting down so much money, many may just pick the nicest phone out there. As for the iPhone 15 Plus, this is bigger than the base model but doesn’t have any more upgrades so some may see it as not worth that extra money.
Though the iPhone 15 Pro Max is the most popular, as Apple initially anticipated, the base model has had the greatest increase as a percentage of last year’s figures. The standard iPhone 15 accounts for 25% of all models built by Apple so this extended wait time is indicative that Apple may have underestimated its popularity.
Different markets — iMore’s take
With the A16 chip and the Dynamic Island, the iPhone 15 is taking many of the unique features of last year’s iPhone 14 Pro Max. However, the iPhone 15 and 15 Plus both have great battery life, come in an assortment of pretty colors, and are the cheapest entry point into this year's iPhones.
It’s worth pointing out that you can still buy older iPhones from the Apple site so someone interested in the Pro model may instead get last year’s iPhone 14 Pro Max for a similar price. The same can be said for this year’s Plus, whereas last year’s Pro has many of the same features.
Ultimately, as someone who committed to the beefy iPhone 15 Pro Max for its impressive camera and gaming-focused internal chip, I’m glad the standard iPhone models are doing well. Splitting the yearly iPhone upgrade into four unique sections gives Apple room to experiment and I benefit from that experimentation with the Pro Max.
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James is a staff writer and general Jack of all trades at iMore. With news, features, reviews, and guides under his belt, he has always liked Apple for its unique branding and distinctive style. Originally buying a Macbook for music and video production, he has since gone on to join the Apple ecosystem with as many devices as he can fit on his person.
With a degree in Law and Media and being a little too young to move onto the next step of his law career, James started writing from his bedroom about games, movies, tech, and anything else he could think of. Within months, this turned into a fully-fledged career as a freelance journalist. Before joining iMore, he was a staff writer at Gfinity and saw himself published at sites like TechRadar, NME, and Eurogamer.
As his extensive portfolio implies, James was predominantly a games journalist before joining iMore and brings with him a unique perspective on Apple itself. When not working, he is trying to catch up with the movies and albums of the year, as well as finally finishing the Yakuza series. If you like Midwest emo music or pretentious indie games that will make you cry, he’ll talk your ear off.