The iPhone 15 Pro Max accounts for nearly half of all iPhone 15 shipments this year

iPhone in Apple Store
(Image credit: Apple)

With the 2023 Apple Event now confirmed to go live on September 12th, we are mere days away from the launch of the iPhone 15 Pro Max. In recent news, it is currently the most popular model of Apple's next lineup of phones, accounting for nearly half of all production. It seems likely this is related in some way to new features in the phone like a periscope lens. 

There is an expected delay in the production of the iPhone 15 Pro and iPhone 15 Pro Max so there's a chance this is Apple trying to avoid running out of its most premium phone. Despite this, it is rumored to be more expensive than last year.

The top-of-the-line

Top Apple analyst Ming-Chi Kuo released a new Medium post with predictions, claims, and analysis of Apple’s big launch next month. In it, Kuo states the iPhone 15 Pro Max currently accounts for 35-40% of all iPhone 15 line shipments. This is the most significant market share of the four models, suggesting that Apple thinks it will be the most popular phone at launch. 

We've heard rumblings of delays to at least some of the iPhone 15 lineup this year. While these delays won’t mean a later launch, they could result in fewer phones on shelves in the coming months. For this reason, the heightened production could be seen as a measure to reduce shortages over the Holiday period. 

In the same medium post, Kuo claims that the iPhone 15 Pro Max will have a periscope camera - allowing for much longer and higher clarity zooms. This could be a unique selling point for the Pro Max line that none of the other iPhone 15 series phones have. In comparison to the iPhone 14 Pro Max, the iPhone 15 Pro Max will have seen a 10-20% growth in production in just one year. 

Kuo also claims here that the regular iPhone 16 Pro will have a periscope lens next year. 

James Bentley

James is a staff writer and general Jack of all trades at iMore. With news, features, reviews, and guides under his belt, he has always liked Apple for its unique branding and distinctive style. Originally buying a Macbook for music and video production, he has since gone on to join the Apple ecosystem with as many devices as he can fit on his person. 

With a degree in Law and Media and being a little too young to move onto the next step of his law career, James started writing from his bedroom about games, movies, tech, and anything else he could think of. Within months, this turned into a fully-fledged career as a freelance journalist. Before joining iMore, he was a staff writer at Gfinity and saw himself published at sites like TechRadar, NME, and Eurogamer. 

As his extensive portfolio implies, James was predominantly a games journalist before joining iMore and brings with him a unique perspective on Apple itself. When not working, he is trying to catch up with the movies and albums of the year, as well as finally finishing the Yakuza series. If you like Midwest emo music or pretentious indie games that will make you cry, he’ll talk your ear off.