Apple TV should run iPhone OS concept

There's a rumor -- repeat, rumor -- going around that Apple will switch the Apple TV to iOS and rename it iTV, and that seems to be enough to get British broadcaster ITV all dressed and wigged up in litigation clothes.

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."

Ouch. Meow.

Apple for their part is staying mum:

"Apple does not comment on rumours and speculation."

We've seen Apple take iPhone and iOS from Cisco and work out licensing deals later. Could iTV be next and this saber-rattling just a way to tell Apple they better open up that Cupertino vault?

[Mirror, thanks to everyone who sent it in!]