Jeff Williams promoted to Senior Vice President of Operations to take charge of Apple product quality

AppleInsider is reporting that Jeff Williams, who's been at Apple for over a decade, has just been promoted to Senior Vice President of Operations and tasked with making sure Apple products meet "the highest quality standards".

It's hard not to imagine this as anything other than a response to "antennagate" and other iPhone 4 problems, though there's another theory afloat:

It's believed Apple is grooming Williams to take on Cook's role as chief operation officer in the event that Cook takes over Steve Jobs' role as the company's chief executive. Cook has been profiled as the most likely successor to Jobs when Apple's iconic chief chooses to step down.

Either way, it's great to have a targeted set of eyes in ops. Congratulations and here's wishing him every success.


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Yup, we get it droid trolls. We get it...
  • @nutmeat LOL You getting the shots in early huh. Well when the fandroids do come ill reroute then to droid central
  • Does this ultimately mean that Steve will be stepping down soon?
    I hope not. :(
    Seeing Cook up there giving us a keynote doesn't sound as awesome as Jobs. We shall see what the future holds.
  • I'm wondering more who got removed from that position?
  • When Steve is gone I'm expecting Keynote By Comittee with Cook, Forstall, Ive, and Schiller all playing parts.
  • So who held this job before, and what backwater is that guy assigned to now?
  • Just remember that Steve Job's is Apple!
  • Ive should be the next CEO.
  • I don't think Apple will be the same without Jobs at the helm. His arrogance and will is what has the company at the forefront of innovation. Having said that, I wish Apple the best of furtune and hope they remain the leaders they are.
  • As long as Cook, or whomever, carries on with the same penchant for minimalism and perfection, they'll do good even without Jobs. But, if just another lazy "button-loving" slob who doesn't "get it" takes over, it's all over for the Apple we now know.
  • does "cook" have a first name?
  • @ Fraydog
    Sounds awesome. Let's petition Apple for that and protest if they don't. I'll only buy one iPhone a year!
    Seriously though, that sounds really good
  • Who was the vice precident of apple before that senior man??