Yesterday came word that the name Apple might be using to rebrand .Mac was "Mobile Me", and amid the pitchforks, torches, and angry villagers storming the internet pipes to Cupertino, we figured our readers could easily come up with a better name, and sweetened the pot with $50 worth of gift card incentive to prove it.
Daring Fireball's John Gruber had previously mentioned that iMobile might be an alternative, though his readers felt it could too easily be mistaken for immobile, probably not the poetry Steve Jobs is shooting for.
Now Gruber, and his handy crowd-source at Twitter bring word that just plain old "Me", surfaced as me.com, could be a candidate as well, and had mysteriously changed ownership just today.
Make of that what you will (and I will continue to make fun, for the same reasons mentioned in the first post). And don't forget to enter our contest. Pick a better name than "Mobile Me", and if the blog staff likes your name best, the $50 gift certificate is yours! [We'll compile the guesses from this and from our previous post. The Gift Card is for the Phone different Accessory store. Deadline: 4EST on Monday June 2nd].
[From Dieter: I dislike this whole "me" thing for several reasons. First, it smacks of a 1990's, by-committee branding that sounds hip and clever but is actually staid and out-of-touch. Very Un-Apple. Second: If Apple somehow manages to make this brand hip and the "Me" does make people feel like they have ownership and identity with the brand ("Me.com really is about ME. Gosh, it's like it's my very own internet service,") then they'll be faced with an impossible task: not screwing that up. Think about how unhappy you are with .Mac's reliability and speed. Now imagine if that service weren't called ".Mac" but instead "Me." People will become disenamoured very quickly. Now we can obviously assume that this whole Me.com thing will have better reliability -- but if Apple really is looking for a straight-out, bald-faced "this is Me on the internet" branding, then even the tiniest failure in the system is going to make people super pissed -- it would go from "Aw crap, .Mac sucks again" to "Me.com is down again. Apple broke ME". Not good.
Thirdly: Windows ME. 'nuff said.]
Apple VP Deirdre O’Brien talks adjusting Apple Retail during the pandemic
O'Brien talked about the company's experience in adapting its business to the pandemic at the Fortune Brainstorm Tech virtual conference.
Julianna Margulies, star of 'The Good Wife,' signs on to 'The Morning Show'
Margulies, who has earned nominations for 10 Emmy Awards and 12 Golden Globe Awards, will star alongside Witherspoon and Aniston.
Cast your vote for the best products of the year for the Future Tech Awards
We’re asking iMore readers, to vote on the best products and professionals in multiple categories to help us honor the ground-breaking innovations at the Future Tech Awards.
Find love with these dating simulators on Nintendo Switch
Love is always in the air when you're playing a dating simulator game. Here are the best ones for Nintendo Switch.