Will Kindle remove the web store button, or will Apple remove Kindle?

Today, June 30, is supposedly the deadline for apps like Kindle to remove buttons or links to their external web stores or risk expulsion from Apple's iPhone and iPad App Store. Originally, Apple was requiring developers to not only remove external store links but also match any external sales and pricing with identical in-app purchase options (which would require giving Apple 30% of the price). Apple quietly stepped back from the content and price matching provisions earlier this month, but not the prohibition against external links.

So will Amazon update the Kindle app today with the Kindle Store button removed, will Apple "Sony" the Kindle app, and pull it from the App Store after the deadline expires, or will the Kindle app keep the button and stay in the store (either with Apple's permission or convenient silence)?

Apple makes and markets the competing [iBooks](http://www.imore.com/tag/ibooks] and associated iBookstore for iOS.

If you close your eyes, you can almost see the transport ship racing towards the blockade lines...

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.