Microsoft is square, Apple is roundrect, Google is...?

Clayton Miller's Interuserface takes a look at the iconic shapes behind today's biggest mobile companies, and while Apple, iPhone, and iPad are obviously roundrects (rounded rectangles), their competition is just as geometrically aligned:

Microsoft’s Metro UI owns the square. Apple has a corner on the roundrect, from the Springboard launcher to the iPhone hardware itself. Nokia, despite its late entry with MeeGo’s Harmattan UI, found the squircle unclaimed and ran with it beautifully. Palm has used the circle from the early days of PalmOS, and in WebOS, HP continues the tradition with care (one might even note that both Palm and HP structure their wordmarks around the circle).

Zune, obviously, couldn't hold the squircle, and neither Bada nor RIM could take the square or roundrect as their own. Interestingly, Google's Android has no iconic hold on any simple shape (nor do Facebook or Amazon for that matter, who have elected to stick with letters).

[Interuserface via WPCentral]

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Whats funny is I asked a legit question about google being all "open" and the android users got all offended and started to freak out. I mean I own an android phone but I would never freak out.....
    At least with Apple users you ask a question and most of the time they answer you like an adult.
  • Square = Rectangle
    Rectangle != Square
    A rectangle is a four sided shape that has two sides parallel to each other, and the other two parallel to each other.
    A square is a four sided shape with all four sides being equal in length.
    Technically, the article is correct.
  • Apples looks like a rounded square, because all sides look equal.
  • Wow, you can reply to my post, but you can't read it.
    A square IS a rectangle.
  • Lol...people need to read huh?
  • You are right. The guy I had a argument with was 13 years old. It was funny. It was on facebook and he deleted my question after he took a screenshot of it and then said I deleted it.
    Its sort of the reason why I want to get an iPhone. Can't stand android users and don't want to be apart of the,
  • so you're 14? just kidding...
  • 21
  • Google is also square, if the developer chooses to fill the whole space.
  • Seems silly but that's one thing I don't like about Android, no uniformity in the way icons are shaped. Admittedly I've never used an Android phone, just visually it's not quite as appealing to me.
  • So you base your opinion on Android soly because the icons are not squared like Apples iOS? To be honest I'd take HTC's sense icons over iOS. Some look pretty realistic
  • ... and expand beyond giving the consumer what the really want.
  • It's an O.