Microsoft has not only hired former Apple Store VP of real-estate, George Blankenship to help launch their own Microsoft Store initiative, but according to Apple Insider, their key competitive strategy has been leaked:
Although the stores may sit near Apple's in the future, they're poised to largely be showcases meant to advertise the Windows, Xbox and Zune brands and less to actually sell products. As such, Microsoft will be paying for expensive leases but won't necessarily recoup its investment through actual sales.
Analyst sticks finger in the air, decides there are 40m Apple TV+ viewers
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